Negotiation Secrets: 5 Simple Steps To Getting A Better Deal Every Time – Episode 9

Episode 9

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How can you use the opposing party’s interests as a powerful lever for negotiating? Find out the main negotiation techniques that will get you the best results!

In this episode, we speak with Chris Croft, an engineer turned into one of the world’s leading trainers who share the essential negotiating tips for strategy.

Strong negotiating abilities are crucial whether you’re seeking to boost your beginning wage at a new job or closing a high-profile business deal. Every time you negotiate, you must make decisions that will affect whether or not your firm is successful. To get the greatest results, you must first grasp the simple steps involved in the negotiating process.

Podcast: Download (Duration 41:40 / 38.16MB)


  • 00:00 – Intro
  • 03:02 – How Chris Croft Got Into Negotiating
  • 05:27 – Negotiation as a Skill
  • 07:59 – Negotiating in Business & Daily Life
  • 09:45 – Why Negotiating Can Be Uncomfortable For People
  • 12:40 – Listening is Key to Negotiating
  • 15:16 – Why People Get Emotional When Negotiating
  • 16:23 – Preparation for Easy Wins
  • 22:29 – The Preamble & Going Beyond the Best You Can Get
  • 29:47 – Getting to an Agreement in the Middle
  • 36:57 – Dealing With “Nibble” After Closing the Deal
  • 40:05 – Outro

About Our Host:

Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.

Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler.

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