The Anatomy of an eCommerce Website, Part 2 – Episode 6

Episode 6

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This episode is the second and last part of a two-part series with Sean Agnew, my business partner. We will continue discussing the conversion elements that you can add to your eCommerce site.

Every online business has one overarching goal: to convert website traffic into sales. To that end, providing customers with an organized and efficient online shopping experience is critical to success. Only when it drives traffic and converts is an eCommerce portal perfectly tuned. It’s like the perfect recipe for the most delectable dish, the secret of which everyone wishes to learn!

Podcast: Download (Duration 26:48 / 24.54 MB)


  • 00:00 – Intro
  • 02:03 – ‘Bang-For-Your-Buck’ Conversion Boosters
  • 06:07 – Types of Automated Email Sequences
  • 09:08 – Pixelation and Retargeting
  • 12:41 – Effective Conversion Elements
  • 18:55 – Various Communication Channels
  • 20:45 – Why Split Testing is Important
  • 25:56 – Outro

About Our Host:

Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.

Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler.

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