The Anatomy of an eCommerce Website, Part 1 – Episode 5

Episode 5

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This episode is the first of a two-part series with Sean Agnew, my business partner. We will discuss not only the components of a perfect online store but also how to increase conversions.

Online traffic is highly variable in today’s world. If you can’t get visitors to enter your conversion funnel the first time, the chances of them returning and performing the desired action are slim. This is merely a missed opportunity for your company. Running effective campaigns is the best way to increase your chances of conversion.

Podcast: Download (Duration 28:07 / 25.6MB)


  • 00:00 – Intro
  • 01:44 – Ideal Layout of an eCommerce Page
  • 04:00 – Best Practice for Creating Headlines
  • 06:25 – Building Credibility for Products
  • 08:20 – Having Contact Details on Your Website
  • 10:40 – Displaying Different Types of Payments on the Website
  • 14:11 – Are Trust Badges Essential to a Website?
  • 16:50 – Having a Well-Written Product Description
  • 22:30 – Importance of Product Images and Videos
  • 24:17 – Pricing and Discounts
  • 27:20 – Outro

About Our Host:

Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.

Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler.

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